Design
DESIGN Seed
13, Nonhyeon-ro 68-gil, Gangnam-gu, Seoul, Republic of Korea
E-Mail ┃seednd@naver.com
Web ┃seedi.co.kr
Designer | Ji Ho Kim
Exhibition
China Beauty Expo 2018
Location┃Shanghai, China
Period ┃2018. 5. 22 ~ 5. 24
Booth Plan
Concept┃Young and Trendy Design
Size┃108 m²
Young and Trendy Design
피부과에서 사용하는 의료용 화장품을 제조하는 참가업체 특성에 맞춰 전체적으로 깨끗함을 강조할 수 있는 백색을 사용하여 부스를 설계했다. 또한, 부스의 각 모서리에는 업체의 제품군을 각각 분리 배치하여 제품의 특성을 시각화했다. 부스가 밋밋해 보이지 않도록 부스 상단에 LED조명을 두르고, 층고를 달리하여 재미를 더했다.
White was chosen as the overall color of the booth to stress cleanness in accordance with the characteristics of the participating company, which manufactures medical cosmetics used in dermatology clinics. Product lines were arranged in separate corners of the booth, to highlight product characteristics. To avoid an overly sterile look, LED lights were installed at the upper part of the booth, and different shelf heights were added to create visual interest.