DESIGN Seed - Young and Trendy Design
DESIGN Seed
Design
DESIGN Seed

13, Nonhyeon-ro 68-gil, Gangnam-gu, Seoul, Republic of Korea

E-Mail ┃seednd@naver.com
Web ┃seedi.co.kr
Designer | Ji Ho Kim

Exhibition
China Beauty Expo 2018

Location┃Shanghai, China
Period ┃2018. 5. 22 ~ 5. 24

Exhibitor
AMI COSMETIC

Web ┃www.skinami.co.kr

 
Booth Plan

Concept┃Young and Trendy Design
Size┃108 m²

Young and Trendy Design

피부과에서 사용하는 의료용 화장품을 제조하는 참가업체 특성에 맞춰 전체적으로 깨끗함을 강조할 수 있는 백색을 사용하여 부스를 설계했다. 또한, 부스의 각 모서리에는 업체의 제품군을 각각 분리 배치하여 제품의 특성을 시각화했다. 부스가 밋밋해 보이지 않도록 부스 상단에 LED조명을 두르고, 층고를 달리하여 재미를 더했다.

White was chosen as the overall color of the booth to stress cleanness in accordance with the characteristics of the participating company, which manufactures medical cosmetics used in dermatology clinics. Product lines were arranged in separate corners of the booth, to highlight product characteristics. To avoid an overly sterile look, LED lights were installed at the upper part of the booth, and different shelf heights were added to create visual interest.

제품의 재료인 심층수의 물방울을 시각화하여 원형 볼 안에 제품을 전시함.
Since deep sea water is a main ingredient of many of the featured products, droplets of deep sea water are visualized as circular balls in which products are displayed.

헤어제품 전시대는 그물망과 검정색으로 강조하여 모발에 사용하는 제품임을 간접적으로 나타냄.
The exhibition stands for hair products are accentuated with mesh and are of the color black, indirectly indicating that they are hair products.

천연화장품임을 강조하기 위해 나뭇잎을 상단에 장식했고, 목재로 만든 전시대에 제품을 전시함.
To stress that the cosmetic products are made of natural ingredients, the upper part is adorned with leaves and the products are displayed on wooden exhibition stands.

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