DIRECT – Design with Graphics and Space Walls

Design with Graphics and Space Walls

다양한 제품을 전시하는 참가업체의 특성에 맞추어 부스 내부에 쇼케이스와 스페이스월을 설치하여 판매와 전시의 효율을 극대화하는 콘셉트로 디자인했다. 또한, 참관객이 다수 방문하는 전시회 특성에 맞춰 개방적인 느낌을 강조했고, 제품을 한 눈에 볼 수 있도록 진열대를 다수 배치했다.

A showcase and a space wall were installed in the booth in accordance with the characteristics of the participating company that displayed various kinds of products. The design was intended to maximize efficiency in sales and exhibition. The focus was on giving an open feeling to the booth, considering that a large number of visitors would visit the exhibition. And multiple display stands were arranged for visitors to see products at a glance.

안내데스크를 ‘ㄱ’자 바 형태로 제작하여 여러 방향에서 오는 참관객을 응대할 수 있도록 함. 상부의 로고 후면에는 형광등을 매립하고, 파나플렉스로 시공하여 조도를 높임.
The inverted L-shaped information desk was intended to receive visitors coming from different directions. Fluorescent lights were installed on the back of the logo located at the upper part and a Panaflex sign was used for higher intensity of illumination.

디스플레이 존으로서 시스템 부스의 벽을 스페이스월과 제품 관련 그래픽으로 시공해 동선을 확보하고 판매를 유도.
In the display zone, the wall of the system booth was built using a space wall and related graphics to secure visitor flow and induce sales.