RISHIYAGI - COMMAN_THE "H"
RISHIYAGI
Design
RISHIYAGI

2F, 10-28, Jamwon-dong, Seocho-gu, Seoul, Republic of Korea

Exhibition
DEFENSE EXPO KOREA 2018

Location┃KINTEX
Period ┃2018. 9. 12 ~ 9. 16

Exhibitor
Hanwha Defense Systems,
Hanwha Land Systems,
Hanwha Systems,
Hanwha Cooperation
Booth Plan

Concept┃COMMAN_THE “H”
Size┃720 m²

COMMAN_THE “H”

첨단기술과 역량이 집중된 방산제품을 생산하는 참가업체의 성격에 맞게 부스 자체가 ‘총 지위사령부’가 된다는 느낌으로 콘셉트를 기획했다. 또한, 각 계열사가 “5대 GAME CHANGER”가 되어 미래 전장을 지휘한다는 느낌으로 계열사 제품군에 따라 전시공간을 분리했다. 이에 따라 상담공간도 8개로 분리하여 설치했고, VIP 참관객이 많이 방문하는 전시회 특성을 고려하여 별도 공간을 마련했다. 전시공간은 분리했으나, 브랜드 인식을 강화하기 위해 계열사를 구분하지 않고 로고와 상징색(Orange)을 통일했다.

The booth’s concept, a “general command post,” was designed to represent the main characteristics of the participating company, which produces defense products using its wealth of experience and cutting-edge technologies. The exhibition space was divided according to affiliate product lines, depicting the affiliates as the “top five game changers,” commanding troops in battle. Consultation spaces were divided into eight sections, and an additional consultation space was prepared for VIPs. Although the exhibition space was divided, the same logo and symbolic color—orange—were used for all affiliates to strengthen brand awareness.

참가업체의 주력제품인 특수차량을 주요 동선에 배치하여 참관객의 시선을 확보하고 동선의 효율성을 극대화함. 차량을 배치한 바닥은 흙으로 마감하여 야전에서 사용되는 제품의 전시효과를 높임.
Special vehicles, the participating company’s flagship products, are arranged along main walkways to attract the attention of visitors and maximize visitor flow. The floor on which the special vehicles are placed is covered with soil to increase the exhibition effect of the special vehicles, which are used on the battlefield.

그래픽과 영상, 전시품 및 디오라마 동시 배치로 참관객의 흥미를 유도함.
The simultaneous arrangement of graphics, videos, exhibits, and dioramas attracts visitors’ interest.

참가업체에서 새롭게 출시한 ‘사이버 상황인식 시스템’은 시스템을 체험하는 참관객들이 실제상황처럼 느끼고, 시스템에 집중할 수 있도록 내면을 어둡게 도배함.
The interior walls of the cyber situational awareness system, newly launched by the participating company, are papered with dark wallpaper, so that visitors can fully concentrate on the system.

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