현대위아 CES 2026 전시관은 모빌리티의 본질적 진화를 시각화하여 관객의 직관을 자극하는 프리미엄 테크니컬 공간이다. 현대위아가 보유한 세계 최고의 기술과 자율주행 로보틱스가 공존하는 ‘기술적 생태계’를 공간 디자인의 핵심 모티브로 연출하였다. 정교하게 조율된 라이팅 연출과 몰입형 미디어 아트를 통해 통합 시스템의 역동성을 구현하였으며, 로보틱스 기술이 일상에 녹아든 미래의 모습을 입체적으로 구성하였다. 이를 통해, 현대 WIA의 기술을 감각적으로 증명하고, 미래 시장을 선점할 확고한 브랜드 가치를 경험의 형태로 완성하였다.

The Hyundai WIA CES 2026 exhibition booth is a premium technical space designed to stimulate visitors’ intuition by visualizing the fundamental evolution of mobility. The spatial design was developed around the concept of a “technological ecosystem,” where Hyundai WIA’s world-class technologies coexist with autonomous driving and robotics. Precisely coordinated lighting and immersive media art expressed the dynamic nature of the integrated system, while the space presented a multidimensional vision of a future in which robotics technology is seamlessly embedded into everyday life. Through this approach, the exhibition sensorially demonstrated Hyundai WIA’s technological capabilities and transformed its strong brand value for leading the future mobility market into a tangible experience.

중앙의 모빌리티 플랫폼을 중심으로 기술 전시와 디지털 콘텐츠를 유기적으로 배치하여 현대위아의 미래 모빌리티 비전을 직관적으로 전달했다. 상부의 패브릭 조형물과 블루 라이팅을 통해 공간에 역동성과 몰입감을 더하고, 각 전시 영역 컨셉에 맞게 구분해 자연스러운 관람 동선을 구현하였다.

Technology exhibits and digital content were organically arranged around the central mobility platform to communicate Hyundai WIA’s vision for future mobility
in an intuitive and engaging manner. A suspended fabric installation and blue lighting introduced a sense of dynamism and immersion, while clearly differentiated exhibition zones established a natural visitor circulation flow aligned with the concept of each technology area. Through this integrated spatial composition, visitors were guided seamlessly through the exhibition while experiencing Hyundai WIA’s technological vision as a cohesive mobility ecosystem.Technology exhibits and digital content were organically arranged around the central mobility platform to communicate Hyundai WIA’s vision for future mobility in an intuitive and engaging manner. A suspended fabric installation and blue lighting introduced a sense of dynamism and immersion, while clearly differentiated exhibition zones established a natural visitor circulation flow aligned with the concept of each technology area. Through this integrated spatial composition, visitors were guided seamlessly through the exhibition while experiencing Hyundai WIA’s technological vision as a cohesive mobility ecosystem.

전시장은 개방형 평면 구성을 적용하여 관람객이 여러 방향에서 제품을 관람할 수 있도록 계획하였다. 제품군별 전시 존을 어우러지지만 명확하게 구분되는 색과 소재로 배치하여 자연스러운 관람 동선을 형성하였다. 각 존에는 디지털 콘텐츠와 인터랙티브 장비를 함께 구성하여 제품 정보와 기술 원리를 직관적으로 전달하고, 상담 공간을 별도로 마련하여 제품 설명과 비즈니스 미팅이 동시에 이루어질 수 있도록 운영하였다.

The exhibition adopted an open-plan layout, allowing visitors to view the products from multiple directions. Product zones were differentiated through co
ordinated colors and material finishes, creating a natural circulation flow while maintaining a unified spatial identity. Each zone combined digital content with
interactive installations to communicate product features and technologies intuitively. Dedicated consultation areas also supported both product presentations
and business meetings.

제품의 특징과 기술적 가치를 실물 전시와 투명 LED 패널, 디스플레이의 사용으로 직관적으로 전달하여 관람객의 이해도를 높였다.

The products’ key features and technological value were communicated intuitively through the integration of physical exhibits, transparent LED panels, and dig
ital displays, enhancing visitors’ understanding while creating a clear and engaging information experience.The products’ key features and technological value
were communicated intuitively through the integration of physical exhibits, transparent LED panels, and digital displays, enhancing visitors’ understanding while
creating a clear and engaging information experience.

전시 전반의 일관된 아이덴티티를 유지하는 동시에, 카테고리별 특성을 반영한 전시 연출을 적용하였다. 벽면 돌출부에 디스플레이를 결합해 입체 구조물과 영상 콘텐츠를 연결하고, 실제 제품을 함께 배치하여 기술의 원리와 특징을 직관적으로 이해할 수 있도록 구성하였다.

While maintaining a consistent exhibition identity throughout the space, each category was differentiated through display treatments that reflected its unique
characteristics. Displays integrated into the projecting wall structures seamlessly connected three-dimensional architectural elements with digital media con
tent, while physical products were presented alongside them to communicate the underlying technologies and key features in a clear and intuitive manner.