Design
ZERO Design & Communications
B-911, 128, Beobwon-ro Songpa-gu, Seoul, Republic of Korea
E-Mail ┃csi@zerodnc.com
Web ┃www.zerodnc.com
Designer | Byul Na Yoo
Exhibition
Korea Electronics Show 2018
Location┃COEX
Period ┃2018. 10. 24 ~ 10. 27
Booth Plan
Concept┃Life for the Future
Size┃144 m²
Life for the Future
설치, 전시, 영상물 시연, 체험 등 다양한 방법을 통해 제품을 보고, 듣고, 느끼며 제품의 우수성을 경험할 수 있는 공유의 장이 될 수 있도록 부스를 디자인했다.
The booth was designed as a venue for sharing and experiencing the su-periority of products while seeing, feeling and learning about products in various ways, such as installations, exhibitions, video demonstrations and experiences.
미래적인 캡슐형태의 구조물 설치를 통해 제품의 체험공간을 부각함.
A futuristic structure in a capsule form was installed to highlight the product experience space.
상담공간에 제품 체험공간을 별도 마련하고, 상담테이블 측면에는 제품의 내장재 및 핵심기능을 설명하는 그래픽을 부착하여 상담효과를 극대화함.
A product experience space was installed in the counseling space, and the walls beside the counseling tables had graphics attached explaining the products’ interior materials and core functions to maximize the counseling effect.
직접 누워보고 매트리스의 성능을 체험할 수 있는 공간으로, 누워서도 영상을 통해 제품의 정보를 확인할 수 있도록 상단에 디스플레이기기를 설치함.
In this space, visitors could lie on a mattress to experience its performance. A display device was installed at the top for visitors to check product information.
제품의 핵심기능을 하는 에어포켓을 활용하여 벽면을 디자인함.
Air pockets with the product’s core function were utilized in the design of the walls.
