Design
Nara Design
419, Dongil-ro, Gwangjin-gu, Seoul, Republic of Korea
E-Mail ┃naradesign@inaradesign.co.kr
Web ┃www.inaradesign.co.kr
Designer | Duck Ki Kim
Exhibition
SMART BIZ EXPO 2018
Location┃COEX
Period ┃2018. 10. 24 ~ 10. 27
Booth Plan
Concept┃Hybrid System
Size┃3,645 m²
Hybrid System
한 면만 개방되는 일반적인 기본부스 디자인에서 탈피하고자 두 가지 시스템을 결합하여 부스를 설치했다. 디자인블럭과 목공타워를 결합하여 세 면이 개방된 형태로 설계하여 탁 트인 공동관을 연출했다. 전시관 입구부터 끝까지 모두 한 눈에 보이는 개방감 있는 구조를 통해 모든 참가기업이 노출되어 홍보효과도 높였다.
The booth was installed by combining two systems, steering away from the basic booth design with one open side. Design blocks and wooden towers were combined for a booth design with three open sides, creating an expansive shared exhibition hall. In this structure, marked by a sense of openness, visitors could see all booths from the entrance to the end of the hall at one glance. All participating companies were exposed to visitors, increasing promotional effects.